Why Norway?
Norwegians travel frequently – and spend when they do.
6.97M international holiday trips
NOK 89.5BN spent on international holidays
NOK 12.800+ average spend per international holiday trip
For destinations, the opportunity is not simply to create awareness. It is to influence where Norwegian travellers go, what they choose to experience and where they spend while planning their next trip.
Source: Statistics Norway (SSB), Travel Survey 2025.
Reach travellers while they plan – not just while they scroll
Travelletters combines evergreen editorial, a high-trust travel community and social storytelling to reach Norwegian travellers from initial inspiration to active trip planning.
Search-led editorial
Evergreen destination features and practical travel guides designed around how travellers search, compare and plan.
20.000 page views – last 30 days
2 min average engagement time
Community
A high-trust travel community where adult travellers exchange recommendations, ask questions and look for ideas for upcoming trips.
4.000+ Facebook group members
Social storytelling
Short-form content creates discovery, brings destinations into consideration and drives travellers towards deeper editorial content.
Selected organic Reels: up to 191K views
Proven destination results
Selected paid destination campaigns show how editorial content and social distribution can work together to create both immediate attention and longer-term travel interest.
Trusted by travellers
Travelletters readers use the content while actively researching and planning their trips.
I always check if you’ve been to a place before I go there. I get so many ideas from following you – it’s really fun! Noah
Thank you for the tip, we are here now and having a wonderful time! Marit
Thank you so much for all your great tips – we are so excited for Dublin! Karianne
From discovery to measurable intent
Travelletters campaigns are measured against agreed objectives – from reach and editorial engagement to outbound destination clicks and long-term search discovery.
Reporting is tailored to the campaign and available tracking, with a focus on the metrics that show genuine travel interest.
Ways to work together
Campaigns are built around one clear objective: getting the right Norwegian travellers to discover, consider and actively explore your destination.
Editorial feature
Evergreen, search-led editorial around a defined destination story or travel angle.
Destination campaign
Editorial and social content built around a specific Norwegian-market objective, season or travel theme.
Long-term partnership
Multiple touchpoints designed to build sustained visibility and travel interest in Norway.
Limited availability.
Recognition
Published / featured: Aftenposten · Dagbladet · KK · NTB
Recognition: Spain Talks Media Award 2025 · Voted Norway’s second-best travel blog
Planning for the Norwegian market?
Tell Travelletters which destination you represent, the target period and what you want the campaign to achieve. A Norwegian-market campaign concept can then be developed around your priorities and audience.